Ada: Value Drivers

What are Value Drivers?

• These are the things that the prospect is likely proactively looking for or needing.
• These are generally revenue, cost, or risk related.
• These are top-of-mind customer topics that exist even if Ada doesn’t.
• They could cause a buyer to re-allocate discretionary funds.
• They support a value-based conversation (mutually exclusive, collectively exhaustive).

Ada’s VALUE DRIVERS

Drive Cost Effective Resolutions

Deliver a Modern Customer Experience

We explain these drivers in the following structure: 

1. The Before Scenario, and the Negative Consequences of it.
2. The After Scenario, and the Positive Business Outcomes from it.
3. The Required Capabilities, and the Metrics to prove success.
4. Proof Points, such as customer references and case studies
5. Discovery Questions, in order to determine what is driving the customer’s decision-making.
6. How Ada Does It, and how we do it Better